Imagine your FYP blew up overnight, money started pinging into Venmo like pop-up ads, and suddenly you’re hustling in an industry nobody saw coming. From choreographed TikTok routines to pixel-pushing NFT drops, these women rewrote the rules on making bank in 2025—no trust-fund vibes, just pure digital-era hustle. Ready to see how internet-native monetization morphed into seven-figure (and beyond) empires? Let’s dive in.
1. Addison Rae
Addison Rae Easterling didn’t just master the “Renegade” dance—she turned it into a reported $25 million net worth by 2025, according to a deep dive by Parade.com on her TikTok earnings. After posting her first viral routine in early 2019, she quickly surpassed 80 million followers, a feat that tapped her straight into six-figure brand deals. From there, she signed with United Talent Agency, cementing her crossover into traditional media and even landing a leading role in Netflix’s He’s All That.
Rather than resting on dance-hall laurels, Addison launched Item Beauty—a clean makeup line in partnership with Madeby Collective—then saw it hit Sephora shelves in under a year. She co-hosts a popular Spotify podcast with her mom, Sheri, and snagged a Snap Originals series, Addison Rae Goes Home, which spotlighted her Louisiana roots. Partnerships with American Eagle and Revlon padded her coffers further, with Hopper HQ estimating she commands around $65,000 per Instagram post. Each move—from scent collaborations to publishing a memoir—has been a strategic pivot, proving her TikTok fame is just the opening chapter of a diversified empire.
2. Charli D’Amelio
At just 20, Charli D’Amelio raked in an estimated $45 million in 2025. She first went viral in late 2019, posting bedroom dance clips that exploded on TikTok. Before long, she became the first creator to hit 100 million followers, a milestone TikTok itself celebrated. Her star power translated into early representation by Outshine Talent and, later, United Talent Agency. Brands took notice, lining up sponsorships that paid six-figure checks for single posts. Digital marketers still study her blueprint for unlocking Gen Z engagement.
Rather than rest on dance wins, Charli diversified into merchandise, launching the Social Tourist clothing line. She also co-founded the Hype House collective, where creators pool resources and audiences. Their collaborative strategy boosted all members’ followings in tandem. On Hulu, she starred in a three-season docuseries, giving fans a behind-the-scenes pass. A StatSocial analysis even pegged her Dunkin’ partnership at a 44% bump in cold-brew sales StatSocial. By 2025, her ventures extended to nail polish, a podcast and a makeup line. Charli’s knack for turning short-form loops into long-term brand deals proves that viral fame can be more than a flash in the pan.
3. Bella Poarch
Bella Poarch’s rise from viral lip-syncer to pop-culture phenom sits atop an estimated $16 million net worth in 2025, per ScreenRant’s breakdown of TikTok’s richest stars. After her August 2020 “M to the B” clip shattered like-count records, she quickly inked a deal with Warner Records and released “Build a B*tch,” which shot to the top of global streaming playlists. Brands like SKIMS and Smirnoff soon tapped her for ambassador roles, drawn by her uncanny blend of meme-sensibility and mainstream appeal.
She didn’t stop at music and sponsorships. Bella experimented with an NFT collection tied to her single-cover art, selling out digital editions in minutes. A merch line featuring her signature aesthetic—pastel hair, bold graphics—routinely sells out within hours of drop announcements. With a YouTube channel that peeks at five million subscribers and TikTok subscriber bonuses, she’s built a self-reinforcing content ecosystem. Between royalty checks, subscription revenue, and limited-edition fan drops, Bella’s blueprint shows that meme magic can translate into a sustainable, multi-million-dollar personal brand.
4. Amouranth
Kaitlyn “Amouranth” Siragusa has amassed around $25 million by 2025, making her Twitch’s wealthiest woman according to Sportskeeda. She began streaming cosplay and IRL content in 2016, but her pivot to hot-tub ASMR in 2020 truly set her apart. By 2023, she was simultaneously broadcasting on Twitch and Kick to maximize reach. Reports suggest her NSFW streams on OnlyFans bring in approximately $1.5 million each month. Beyond adult-themed content, she also runs a cosplay workshop that sells premium tutorials and props. Her YouTube channels, one for cosplay and another for lifestyle vlogs, each exceed one million subscribers.
Amouranth even diversified into real estate by acquiring and renting out several gas stations. She reinvests streaming revenue into crypto holdings rumored to exceed seven figures. Brands shy away from direct association but quietly pay her five-figure fees for product placement. Her net-worth growth has eclipsed many male peers, shattering typical streaming stereotypes. She frequently uses her social platforms to promote mental-health awareness, surprising many. Amouranth’s multi-platform strategy shows that niche streaming can yield mainstream money. In an ecosystem often dominated by gamers, she proved unconventional content can be king.
5. Pokimane
Imane “Pokimane” Anys holds an estimated $6 million net worth in 2025, according to ComingSoon. She started streaming League of Legends in 2017 but quickly diversified into IRL and variety content. Her blend of gaming, beauty tutorials and casual chats created a loyal subscriber base. Pokimane surpassed two million Twitch subscribers at her peak, a testament to her versatility. She co-founded OfflineTV, a content collective that spawned new stars and cross-collabs. Major brands like Logitech and Wendy’s tapped her for influencer campaigns, drawn to her approachable persona.
Beyond Twitch, her YouTube channel boasts over 8 million subscribers, generating significant ad revenue. She hosted a monthly podcast covering gaming news and industry insights. In 2023, she launched a talent management platform, rts.gg, to nurture emerging creators. Pokimane also published a cosmetics collaboration with a boutique beauty label. She’s leveraged her reputation to secure equity stakes in several indie game studios. Through charity streams, she’s raised millions for causes like children’s hospitals. Pokimane’s career graph confirms that gaming influence can blossom into a multi-million-dollar enterprise.
6. Valkyrae (Rachell Hofstetter)
Rachell “Valkyrae” Hofstetter transitioned from Twitch to YouTube in 2020 with an exclusive contract from 100 Thieves. A former competitive gamer, she built a diverse audience by mixing let’s-plays with IRL vlogs. By 2025, her net worth sits around $12 million, thanks to ad revenue, subscriptions, and brand partnerships. In 2021, she became a partner and co-owner in the gaming org 100 Thieves, earning equity that’s now worth tens of millions. That stake alone has grown as the team expanded into lifestyle apparel and sports franchising. Valkyrae also launched a cosmetics collab called RFLCT Studio, a beauty line riffing on her personal makeup tutorials. Major brands like Meta and State Farm have tapped her for multi-platform campaigns, solidifying her mainstream appeal.
On YouTube, her weekly streams regularly pull in half a million live viewers, generating healthy ad revenue. She hosts tabletop game nights and fitness challenges, inviting guest creators to spice up each episode. Her merch drops—branded cookies, hoodies, and enamel pins—sell out within minutes of announcing a new design. Valkyrae’s “Creator Camp” series offers insider tips on growth strategies, turning her into an educator as well as an entertainer. She’s actively investing in indie game studios, using her platform to uplift smaller developers. A high-profile speaker at SXSW and TwitchCon, she’s become a sought-after keynote for digital-media conferences. Valkyrae proves that genuine community building and smart equity moves can transform a streamer into a next-gen media mogul.
7. Krista Kim
Krista Kim didn’t just sell art—she built a digital home. As the artist behind “Mars House,” the world’s first fully virtual NFT home, she turned a video-game environment into a $500,000 sale in Ethereum, effectively becoming a metaverse architect at 39. Although her background is in fine arts, she taught herself 3D modeling and sound design to create immersive, gradient-lit rooms that feel like stepping into a Lo-Fi chill playlist. Her work blurs the line between gallery installation and digital real estate, proving there’s big money in pixels and code. Instead of exhibiting in white-walled museums, Krista’s shows happen on blockchain platforms where collectors bid in cryptocurrency. She’s collaborated with high-fashion brands and even major tech conferences to install virtual pavilions you can explore with a headset or browser. By 2025, her Techism movement—where technology itself is the medium—has spawned immersive digital retreats and ongoing royalty streams for each resale of her NFT homes.
In her two-person Toronto studio, she’s now mentoring young digital creators, teaching them smart contracts and generative light art. Her keynote speeches at Web3 summits routinely sell out faster than some rock concerts. Beyond Mars House, she’s released a series of “Techism Room” drops, where each room has a unique audio-visual atmosphere tied to healing frequencies. She’s also dipped a toe into physical merchandise by partnering with a streetwear label to produce limited-edition hoodies that unlock exclusive metaverse experiences. Fans rave that owning a Krista Kim piece isn’t just art—it’s a ticket to a sensory utopia. While most architects design towers of concrete and steel, she proved you can command seven figures by designing digital dreamscapes. Her journey shows that the future of luxury might just be found in code—and that artists fluent in both canvas and code can mint fortunes in the metaverse.
8. Maryanne Chisholm
After serving time, former painter Maryanne Chisholm transformed her prison-cell sketches into NFT sensations. She depicts stark, gritty scenes of incarceration—detailed portraits that collectors say capture raw humanity. By 2025, her digital editions have sold for six figures apiece, turning a once-shunned art style into a blockchain-backed sensation.
Maryanne partners with rehabilitation charities, donating a portion of each sale to support prison-to-work programs. She’s lectured at universities about art’s role in social justice. Her story reshapes how we view rehabilitation—proof that passion and resilience can upend stigmas.
9. Belle Delphine
If niche NSFW cosplay is your jam, Belle Delphine is CEO-level. She perfected “gamer-girl meets anime” on Instagram, then migrated to OnlyFans—reportedly raking in $20–30 million per year from monthly subscriptions. Her themed drops (like “mermaid milk baths”) sell out in minutes. Limited-edition digital art NFTs and branded virtual goods (think pixel-pet NFTs) add to her empire.
Belle even licenses her likeness for in-game skins and virtual fashion items. Her fans treat each release like a hype sneaker drop. With a “drop culture” playbook borrowed from streetwear, she proved adult content can be packaged and marketed like premium collectibles.
10. Li Ziqi
Li Ziqi’s tranquil farm-to-table videos on YouTube average 20 million views each, and by 2025 those meditative shorts paved the way for a $40 million lifestyle brand. She hand-crafts everything—bamboo cookware, fermented sauces—and documents every step. Her channel is serenity in pixel form, a counter-programming hit in a chaotic feed.
That same aesthetic spawned a cookbook deal, high-end cosmetics infused with natural ingredients, and luxury home-goods collaborations. Chinese and global distributors pay licensing fees to sell her products under her label. Li’s brand proves that slow living can be a fast-growing business.
11. Emma Chamberlain
YouTube’s OG best-friend vlogger, Emma Chamberlain, used candid, rapid-cut editing to build a faithful audience. By 2025, her coffee brand, Chamberlain Coffee, and her Journal app pushed her net worth north of $14 million. She also co-founded a media network and produces podcasts and limited-series for streaming platforms.
Emma consults on platform design (RIP, Chamberlain’s own caffeine pods), sells merch capsules and lands multi-million-dollar ad partnerships. Her authenticity formula—“be awkward, be honest, be you”—became a playbook for influencers.
12. Lilly Singh
Lilly Singh started on YouTube as “Superwoman,” then flipped that success into a late-night NBC show, bestselling memoirs and her own production company. By 2025, her blend of stand-up, sketch comedy and influencer-powered productions delivered a $20 million net worth.
She mentors rising creators, produces scripted series for digital platforms and hosts awards shows—always keeping her grassroots energy. Lilly’s grind shows that digital-first fame can cross over to legacy media without losing its edge.
This article is for informational purposes only and should not be construed as financial advice. Consult a financial professional before making investment or other financial decisions. The author and publisher make no warranties of any kind.
